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  • 2 years ago
Finance in Focus: The power of personalized banking

Finance in Focus: The power of personalized banking

Consumers want their banks to know them well, and they are more than willing to partner with their financial institutions to help that happen. But many banks are finding that businesses such as Amazon, Google, Uber and AirBNB are meeting consumers’ desires better than they are, even though financial institutions can draw on years of data. In this episode of Finance in Focus, fintech experts Jim Marous, David Gerbino and Matt Kinney describe how successful financial institutions are using technologies such as predictive analytics to deliver personalized services in real time, allowing them to respond to individual customer transactions, events and data points.