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  • 6 years ago
An Introduction to Social Marketing for Behavior Change

An Introduction to Social Marketing for Behavior Change

Social maketing is often aimed for behavior change and usually incorporates the following goals: increasing awareness, measurably increasing knowledge, and changing behavior patterns. Three case studies are presented that explore attitudes, information intensive workshops, and economic self-interest for social marketing strategies. Successful social marketing strategies include doing a background analysis (for example, SWOT); selecting an appropriate target audience; choosing a behavior pattern to target within a community through ROI and baseline measurement; finding appropriate sampling methods; and developing a strategy using behavior change tools.

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