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  • 2 years ago
Wholesale versus Retail: What’s Best for Your Business?

Wholesale versus Retail: What’s Best for Your Business?

You make a unique consumer product. You can sell directly to individual consumers via your e-commerce website, or you can sell indirectly by selling wholesale to a smaller number of relatively high-volume retailers. Wholesale versus retail – which marketing channel should you emphasize? How do you decide? It's a classic dilemma for human scale businesses.
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