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027 - Sam Shoolman

027 - Sam Shoolman

Welcome to Episode 27 of HubShots!

Recorded: Friday 12 February and Wednesday 30 March 2016

Interview: Inbound Sales with Sam Shoolman (@samshoolman) – Sales Director at HubSpot Asia Pacific

You can listen to the episode and read the full transcript here:

Key points we discuss:

- what speed do you listen to podcasts at?
- one key thing successful marketing managers are particularly good at (from a sales manager’s perspective): the willingness to adapt
- research is showing conclusively that old school tactics (cold calling, trade shows, spamming email lists) don’t work well any more
- how company culture, if fixed on old school, will limit the benefits you get from embracing the inbound methodology
- the importance of logging activity and research into the CRM, and getting a habit going
- why HubSpot gets all of the sales people to get inbound certified and build a marketing site before they are