Welcome to Episode 26 of HubShots!
Recorded: Friday 12 February and Tuesday 15 March 2016
Full show notes and transcript at:
In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:
- the value of re-assessing buyer personas
- useful tips for how to approach buyer personas
- the need to include non-fit personas
- the 30-second tent ?
- typical campaign durations
- smarketing, and the push for alignment with sales and marketing
- why we love Canva
Follow Varun on Twitter at https://twitter.com/vahroon