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  • 2 years ago
026 - Interview with Varun Bhandakar - HubSpot Channel Consultant APAC

026 - Interview with Varun Bhandakar - HubSpot Channel Consultant APAC

Welcome to Episode 26 of HubShots!

Recorded: Friday 12 February and Tuesday 15 March 2016

Full show notes and transcript at:
http://hubshots.com/episode-26/

In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:

- the value of re-assessing buyer personas
- useful tips for how to approach buyer personas
- the need to include non-fit personas
- the 30-second tent ?
- typical campaign durations
- smarketing, and the push for alignment with sales and marketing
- why we love Canva

Follow Varun on Twitter at https://twitter.com/vahroon

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