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025 - Interview with Mads Nielsen - HubSpot Principal Channel Account Manager APAC

025 - Interview with Mads Nielsen - HubSpot Principal Channel Account Manager APAC

Welcome to episode 25 of HubShots!

Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC

Recorded: Friday 12 February and Tuesday 15 March 2016

Full transcript available here:
http://hubshots.com/episode-25/

In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:

– making sure your customers are a good fit for your product/service
– what is inbound marketing
– the importance of having a good story to tell
– how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies
– should Sales do Inbound certification
– the importance of everyone in the company being onboard with inbound
– why HubSpot isn’t a quick fix, it’s a long term strategy
– setting expectations for timeframes
– comparing platform costs with the effort required
– building a campaign is one of the first steps you should do when implementing HubSpot
– there’s still a window of o

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