You may have been told that franchisors will not negotiate with you when you buy a franchise, but I’m about to tell you that’s not true. It’s not easy to negotiate with a franchisor, and you can’t negotiate in every situation, but take it from me, franchisors negotiate when it makes sense to do so . . . in this podcast I’ll tell you when it makes sense and give you some ideas about the benefits you can gain by negotiating with a franchisor.