In this episode, best-selling franchise author and speaker Dr. John P. Hayes explains that starting a new business, whether it is a franchise or not a franchise, comes with a lot of risk. While opening a franchise is safer than starting a business from scratch, there is still no guarantee of success. That's why it is important that you try to find a business that is a match for your skills, your personality and your values. In North America alone there are from 2,500 to 3,000 different franchise opportunities to chose from. How do you know which one is the one for you? The best place to start is with an objective personal profile. In a previous episode, Dr. Hayes offered listeners free access to an online assessment tool. In this episode he discusses the various types of profiles and what they mean, then explains how to start matching the results of your personal assessment to the type of franchise that will give you the greatest chance for success.