Your success in franchising, whether you are a franchisee or a franchisor, depends on these three words: Be. Do. Have. In podcast #17 of the How To Buy A Franchise Show, Tom Ziglar, proud son of Zig Ziglar, explains what you need to do to achieve success in franchising and ultimately to build the franchise business of your dreams. If you are a prospective franchisee, listen to this conversation before you buy a franchise.