International Helmet Awareness Day (IHAD) is Saturday 17th September. Founder Lyndsey White talks about how IHAD started, the impact it has had, how you can help change attitudes towards hat safety, take part in #IHAD on twitter and get discount off helmets this saturday! You can also WIN a Charles Owen hat if you're in the UK, or a ONE K Helmet if you're in the USA!
You can follow Riders4Helmets on Twitter:
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