- 9 years ago
These days, it seems as if the best business decision an up-and-coming artist can make is to give new material away for free – if you’re not releasing street albums in addition to LPs, net-savvy listeners are liable to pass you by without a thought. The latest trend, however, is to drop previously unreleased records as part of an online-only series. K. Sparks, XV, Theo, Young Chris, and countless others have thrown their hats into the series ring with varying degrees of success, but none have garnered more attention and acclaim than trendsetting Bronx emcee Mickey Factz.
Though his mixtape discography dates back to 2006, Factz cemented his reputation as a next-generation torchbearer with The Leak, an ongoing series of weekly viral releases that got him recognition from VIBE, XXL, and BET.com (to name a few), and spawned “Incredible,” the second most freestyled-over record of last year. This year, Factz plans to parlay his online success into album sales with the rele