In this High Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips talk about marketing that gets results. Alexander begins with the effectiveness of marketing that addresses the needs and concerns of potential clients, asking the right questions and creating a vision of possibilities. Josh suggests ways to be more customer-based in your approach, and notes opportunities you may be overlooking for targeting your campaigns. Alexander then talks about working ahead of the curve and channelling your marketing budget where it will count most. Josh reminds us of the importance of using the phone and doing it well, and Alexander follows with tips on marketing to people you already know as well as attracting new customers. Finally they discuss attention-getting design elements, and the necessity of marketing frequently and consistently.