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  • 3 years ago
The Marketing Advantage of Being a Digital Health First Mover

The Marketing Advantage of Being a Digital Health First Mover

Wen Dombrowski, MD and Fard Johnmar share the newly released results of the State of Digital Health Innovation survey and what they mean for providers. Only 5% of health systems are operating at a peak level of digital health innovation, and even when they are working on value-based initiatives as an organization, the C-suite is often still focused on legacy sources of revenue. How can health IT be a part of the transformation to convenient, personalized health services, and move from the “shock and awe” of digital health to the “nuts and bolts?” Wen and Fard dig into the implications of today’s transformation in care and how marketers can take advantage. Full show notes at bit.ly/hitpodcast41.

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