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  • 3 years ago
Marketing Your Patient Experience to Clinicians

Marketing Your Patient Experience to Clinicians

Sterling Lanier, CEO of patient data collection and analytics provider Tonic Health, gets real about the four pain points that an effective patient experience can solve for clinicians. Sometimes the strategy isn’t rocket science, but execution is a challenge. Sometimes data shows reasons for lack of engagement that you wouldn’t expect, like patients needing a ride home or not being able to afford medications. And sometimes, we just need a reminder about what makes a difference for the ones in the trenches. See full recap notes at