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  • 3 years ago
Healthcare Influencer Marketing with the Pro

Healthcare Influencer Marketing with the Pro

Mandi Bishop, a.k.a. @MandiBPro is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching influencers. Listen as she shares how empathy and an acknowledgement of budgetary restrictions can help in assisting clinicians who are reluctant to implement connected health platforms; then dive deep to understand the correlation between digital engagement, patient satisfaction scores, and reimbursement rates. Mandi also explains why we didn’t see very many patients at HIMSS this year but why we will see more in 2017. Full show notes at bit.ly/hitpodcast36.

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