The healthcare consumer now expects continual engagement, and it requires a change in thinking for providers, payers, and everyone in the care continuum. This is the second in a two-part series recorded at the Connective DX Healthcare Executive Forum. Aaron Watkins, senior director of Internet strategy at Johns Hopkins Medicine, shares his experience in winning over internal stakeholders on Web initiatives through enablement and empathy. Then Blue Cross Blue of Massachusetts’ Matt Templeton gives a crash course in design thinking using energetic examples. Ultimately, the pair shows how top health systems are driving digital experience innovation. See full notes at bit.ly/hitpodcast37.