My guest today is a traveler, soon-to-be-father, and a true lifestyle entrepreneur.
He is the founder of Clients on Demand, what he claims is the most reliable client attraction system in the world.
My guest built this business helping experts create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want.
Now, let’s hack...
In this 43-minute episode Russ Ruffino and I discuss:
Overcoming fear and propelling your ideas forward by treating your goals as reality
Why empathy is paramount when it comes to marketing and understanding the customer
Boosting sales by focusing on selling transformation versus information
Going deep, not wide: specializing in one market and building a business on only one offer
The Show Notes
The 4-Hour Workweek by Timothy Ferriss
The Ultimate Sales Letter by Dan Kennedy
Russ on Twitter
Jon on T