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The Importance of Effective Communication - John Morrison [Media Week 2012]

The Importance of Effective Communication - John Morrison [Media Week 2012]

The idea of ‘public relations’ to most will conjure up notions of spin, lies and salesmanship but it should be clear that it has a symbiotic relationship with all forms of media. Not only does PR help shape what we see, hear and read, it’s also a hugely profitable industry which commands big money for a very good reason. John Morrison has been on both sides of the PR machine, working for the BBC for an extended period before starting his own PR Consultancy. In this session he’ll be explaining why public relations is so important at every level.

John Morrison, Morrison Media Strategies

John Morrison is the owner of Morrison Media Strategies, founded six years ago upon leaving the BBC, for whom he served as Chief Political Correspondent and European Correspondent.

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