What exactly is social selling, and how do you know if you're doing it right (or wrong)? Our guest today, Jill Rowley, is the de facto expert on the subject. Jill is an international speaker, digital transformation expert and startup advisor who began her career as one of the first sales people with Salesforce.
On this episode, Jill explains what social selling is, what the keys to social selling are, and a few things you should be doing to embrace the current digital age. We also discuss what not to do with social selling, and the misapplication of marketing automation today. You won't want to miss this episode with Jill Rowley!
Listen to this episode and discover:
· What is social selling?
· Why your network isn't a group of potential buyers, and what a network actually is.
· What was the original intent of marketing automation?
· Why more is not "more better," and what that means.
· How to become visible and valuable through content.
· And so much more!