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  • 13 years ago
EPISODE3 - What is The Golf Experience?

EPISODE3 - What is The Golf Experience?

With a focus on "the golf experience" - everything from the time one sets foot on the grounds to play a round of golf; to entering into the facilities of the shop, lockers and other amenities; to the type of interaction between employees and members alike; the entire fabric of the club should feel like golf. The club should be all about golf history, tradition, etiquette, the game and its rules, and the enjoyment of a match by its members. There should be a commitment from every department and element of the club, to strive to become the premier golf club in its area, and further make a commitment to absolute differentiation in the marketplace, a constant never-ending improvement process/program, a limited supply of memberships & a focused message.

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