- 5 years ago
Playing tracks by
Joanna Gruesome, Alpaca Sports, Death At Sea, Cinnamon girl, MYSTYRYS and more.
This year's shortlists of tips from bloggers and mainstream alike proved to me once again that despite the fiercely guarded independence of music media the 'industry' and promotional muscle can still help an artist get through to a wider audience. Haim are the biggest case in point; MOR music remodelled for the mainstream and that's where they are heading, which is fine if you like being trapped in '80s pop hell, but it's a bit obvious isn't it? I asked myself why do we tip artists we like? Because we want to smugly sit on high and tell you how right we were in twelve months time? No. Or to spend the next six months pushing something we believe is the sound of '2013' even if you don't and it's an outmoded and clichéd idea? No. We champion acts because we love what they do and hope that they will release more good material and more people will hear them in the next year. So rather than tail-chasing tips these are some of the newer sounds and artists that I'm enjoying.