Peg Fitzpatrick is a speaker, author, blogger, and social media
marketing expert. She is the co-author of the groundbreaking book,
Art of Social Media: Power Tips for Power Users. With
over 100 tips and best practices - this essential guide
presents a detailed strategy to create a compelling
presence on the most popular social-media platforms.
Social media is not only Peg's passion, it's her job.
Day-to-day, she works in the trenches of social media, marketing,
and blogging. Peg has spearheaded successful social-media campaigns
for Motorola, Audi, Canva, Google, and Virgin as well as having
been a brand ambassador for Kimpton Hotels. She work with the best
brands and make them even better!
During our conversation on this episode of Gen X Amplified, Peg
and I chat about a number of fascinating topics - including
her professional journey, how she built her brand as a "social
media expert", how she starting working with marketing guru
Guy Kawasaki, and
many valuable insights on the st