When you think of “brand” or “branding” what immediately comes to mind? Is it a logo? Or the name of a business? Or colors? These are all important, but they only touch the surface of what a brand entails.
For this special solo episode of Gen X Amplified, I discuss why developing your brand is essential - even before you think about marketing, social media, etc. And, I break down what I consider to be the 5 key elements of what defines a brand.
As an entrepreneur or even a marketer - you should not put all the weight of your brand on your logo. Your brand is the complete story of what you want to communicate about your business, and the perception that you leave in the hearts and minds of your audience.
That’s why before you even think about creative, logos, or marketing – you must have clarity on what your brand truly includes. So here are what I consider to be the 5 key elements of a brand: