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  • 3 years ago
002: Dorie Clark on How to Stand Out and Build a Following

002: Dorie Clark on How to Stand Out and Build a Following

My guest today is a marketing strategist, branding expert, professional speaker, consultant, and a frequent contributor to a few publications you may have heard of…such as   Forbes, Harvard Business Review, and Entrepreneur.

She was in fact recognized in Forbes as one of the “25 Professional Networking Experts to watch in 2015."

She is the author of two bestselling books - - Reinventing You: Define Your brand, Imagine Your Future, and also her most recent  book Stand Out: How to Find Your Breakthrough Idea, and Build a Following Around It.

Key Highlights From This Episode:

Her fascinating story and journey to a successful career as an entrepreneur
The different strategies to discovering and amplifying your breakthrough ideas
Why Linkedin is a great blogging platform for increasing your profile 
Why having a strong personal brand and being known as an expert is critical
What are the biggest challenges and opportunities for Gen Xers 
Why forming your own mentor "board of directors