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  • 3 months ago
Mining Your Wi-Fi for Revenues: Part 1

Mining Your Wi-Fi for Revenues: Part 1

When you think about Wi-Fi, chances are you’re not thinking about the dollars and cents of revenue growth. Wi-Fi is often thought of as a utility for keeping businesses constantly connected, but new technological advances have opened the doors to fresh opportunities for information, customer behavior visibility, and revenue growth. It’s a rich topic with a lucrative upside. Our guest, Boris Kluck, is a telecommunications thought leader with more than thirty years of experience. Boris has worked with North America’s top telecommunications companies and now serves as the Senior Vice President of Commercial Mass Markets with Frontier Communications. In this episode we dive deep into the reality of a digital first world, new opportunities for small businesses, demystifying analytics and advanced Wi-Fi solutions. If you’re a small business owner, you won’t want to miss the discussion on capture rate, repeat vs. new visitors and length of stay. If you’re looking for ideas to spark growth and