The term "unicorn company" describes a startup valued at over $1 billion that managed to get there in a relatively short period of time. Usually when we talk about unicorn companies, we're dealing with Silicon Valley and the cutting edge of the tech scene. Companies that are disruptive in the sense that they've created something totally new. Rarely, however, do we find a unicorn company that started out in an overcrowded and declining market. Yet somehow, despite the odds, Tom Bilyeu, co-founder of Quest Nutrition, turned a fledgling startup into a powerhouse in just six years. When Quest Nutrition first hit the scene with their protein bars, they were told by almost every expert in the space that it was insane and that it was guaranteed to fail. Yet Bilyeu and his co-founders persevered and tackled the problem in a way that no one else had thought of before. First they focused on their customers, to empower them and actually help them make healthy and positive changes in their lives.