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  • 2 years ago
Telling Your Brand’s Story

Telling Your Brand’s Story

Storytelling is useful when you’re working on your brand.   What does your brand story say about you and who you serve?   Recently on The Fitnesspreneur's Life Show podcasr I had Mike Murphy, co-creator of the Visionary Planning System and we talked about the path a good brand takes their audience on.    Here are some tips he shared.    Your Brand Won’t be Built in a Day (or week or month or year…)    Success is a marathon, not a sprint. So drink lots of water and get ready for at least a year and a half of work.    In order to stick in people’s minds and have them come back to you, you have to be rock solid and steady for a long period of time. How else can you gain credibility and trust?    All the great brands (Coke, Nike, Ferrari) gained credibility because the message was the same, everywhere on earth, over huge periods of time.    Settle in and get some comfortable shoes. You’ve got work to do.      Connect with your actual audience    Forget being everything for all people. If y