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  • 1 year ago
For Immediate Release Interview: Chris Penn & Tom Webster on polling for PR in the post-election env

For Immediate Release Interview: Chris Penn & Tom Webster on polling for PR in the post-election env

In this FIR Interview, Shel Holtz talks to two hard-core data geeks -- Edison Research Vice President Tom Webster and SHIFT Communications Vice President Christopher S. Penn -- about 2016's election polls and what communicators can learn from them, and how to ensure polls and surveys are used effectively in planning campaigns or using polls or surveys as elements of a campaign.Continue Reading →
The post FIR Interview: Chris Penn & Tom Webster on polling for PR in the post-election environment appeared first on FIR Podcast Network.

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