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  • 2 years ago
FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation

James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading →
The post FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation appeared first on FIR Podcast Network.

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