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  • 2 years ago
FIR B2B #51: The end of Gawker and where CMOs should spend their budgets

FIR B2B #51: The end of Gawker and where CMOs should spend their budgets

This week we look at six recent stories and how they affect marketing decisions: the sale of Gawker, the rise in social media spending, Google's plans to crack down on "intrusive interstitials," a feature film released by martin guitars that demonstrates another great way for companies to create brand-building content, Twitter's value for B2B marketers, and the failure of CMOs to get the most out of LinkedIn.Continue Reading →
The post FIR B2B #51: The end of Gawker and where CMOs should spend their budgets appeared first on FIR Podcast Network.

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