Your brand is how you showcase yourself to others in a way that distinguishes you as a credible, trustworthy, and skilled professional. In other words, it is how you personify and embody the strengths, skills, and accomplishments you list in your resume.
Professional branding is particularly important for job seekers, who must quickly build trust with prospective employers and differentiate themselves from hundreds (or even thousands) of other applicants.
In this episode, Mac speaks with an expert on personal branding: Andrew Hudson, founder of Andrew Hudson’s Jobs List. Andrew has an extensive background in product marketing, advertising, and public relations, and is passionate about applying branding best practices to the job search process. He argues that a strong professional brand conveys a level of confidence and trust that helps candidates stand out from the crowd.
In this 38-minute episode you will learn:
Elements of a good professional brand
How to connect your brand to the j