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  • 2 years ago
Driving Growth + Authenticity - Di-Ann Eisnor (Waze)

Driving Growth + Authenticity - Di-Ann Eisnor (Waze)

Di-Ann Eisnor, director of growth for Waze, explores whether authenticity can be preserved when a well-meaning startup scales to a workforce of hundreds and a user community of about a billion. Eisnor describes how the crowdsourced navigation and real-time traffic application has moved on from virtual cupcakes to encouraging carpooling in its quest to eliminate traffic congestion around the world.