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  • 3 years ago
Elliot Cafe Podcast Episode 7 – PPC and SEM Explained

Elliot Cafe Podcast Episode 7 – PPC and SEM Explained

In this episode I take a close look at PPC (Pay Per Click) and focus primarily on Google adwords.  I go through the benefits of using is, some terminology, some do's and don'ts as far as using it and some advice on how to learn more.

I make specific reference to my PPC mentor Perry Marshall https://www.perrymarshall.com who has written some excellent books on the subject of PPC marketing.

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