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Electric Runway Episode 33: Heather Lipner: "Augmented Reality is a New Dimension for Fashion"

Electric Runway Episode 33: Heather Lipner: "Augmented Reality is a New Dimension for Fashion"

Heather Lipner is the creative mind behind Drawsta, a line of t-shirts and tattoos that come to life with augmented reality. With Drawsta, she combines her love for apparel with the immediacy of the internet and meme culture. She speaks to fashion tech journalist Amanda Cosco about how AR is adding a new dimension to fashion.

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