Today Dustin Wants to Know the behind the scenes story of the rise of No Limit Records. The Master P / No Limit story is one that I refer to often when I assert that the Bay Area is the home of the independent spirit and that has influenced the current favorable terms that successful musicians are now able to negotiate.
Master P went from a mediocre rapper to one of the top 5 hip hop moguls worth over $350 Million dollars. In my option it was from three things: 1) his work ethic 2) his Marketing Genius and 3) the independent hustle and mentality that he learned in the bay.
Todays guest is Mr. Tobin Costen who was Master Ps business manager during the rise of No Limit Records. Tobin and I discuss:
Growing up in Germany and Falling in love with Hip Hop
working for the college radio station
promoting shows and meeting artists
How he met Master P
How Master P made a name for himself by promoting other artists in the West Coast Bad Boyz compilation
St Charles the mentor to all of the loca