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  • 2 years ago
Duke Corporate Education Podcast #3 – Pete Gerend on the Link Between Purpose and Belief

Duke Corporate Education Podcast #3 – Pete Gerend on the Link Between Purpose and Belief

How do you get your team so aligned with its purpose that there is actual belief involved?   It is a big question that can be a game-changer in terms of impact. On episode 3 of the Duke Corporate Education podcast, Duke CE Regional Managing Director Pete Gerend offers insights, including:   Questions to ask to help you frame your mission and beliefs.   Positive examples from companies such as Coca-Cola.   Integrating ethnography into the process.   The role of the top leader.   How to ensure that mission statements are not hollow platitudes.   Guidance on how and when to measure the impact. About Pete Gerend As Regional Managing Director Pete has responsibility for leading Duke CE’s business in North America.  In this capacity both leads the Regional Team to create meaningful approaches to leadership development.   He also works directly with global clients to connect the capacity of their people to the promise of their strategy. He is Visiting Professor at Duke University,

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