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  • 2 years ago
IP Law and You, with Marty Sipple and Bill Hollimon!

IP Law and You, with Marty Sipple and Bill Hollimon!

The commercial drone industry is a high-tech, exponential market. New players are entering the game every day. The business potential is nearly limitless – it’s a frontier open to whomever stakes their claim.   In an industry like this, intellectual property may be the most valuable thing a business has. “IP” law is critical whether you are designing a better airframe, creating a drone software “app,” or building up a brand that your customers can trust.   When we say “IP” law, what do we mean? Generally, we are talking about patents, copyrights, trademarks, and trade secrets. These terms refer to property rights that have value, and that you must defend in order to keep!   What is a patent? What is a copyright? What is a trademark? What is a trade secret? When are these rights important? How do you get them? How might you lose them?   That’s what we are talking about today with attorneys Marty Sipple and Bill Hollimon.   Marty Sipple is a veteran “IP Law” litigator at my firm, Ausley