Keep up to date with every new upload!

Join free & follow Driving Participation Podcast:
Share
  • 1 year ago
DP 147: Content Driven Attraction and Conversion

DP 147: Content Driven Attraction and Conversion

What is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets, and growth hacking among other terms and practices you can learn from to make your content strategy work.

Comments