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The Science of Nudge (Part 2) – DRH017

The Science of Nudge (Part 2) – DRH017

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Episode 017 – The Science of Nudge (Part 2)

Have you noticed we always start talking about the weather?!

Part 2 of the Science of Nudge. This time we have a special guest:

Elena Hurjui - Strategic Partener at The Heraldist & Wondermarks

Elena explains a bit what Herdalsit is about. If you are curious go visit their website!.

What else could we say about nudge? We started like last week with a small definition just in case someone just started to listen to this podcast right in this episode (in such case you should definitely should go and check the previous show: nudge theory (or Nudge) is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision mak