For many firms, word-of-mouth (a.k.a. “referral”) marketing is the lifeblood of their marketing effort. However, quite often, most firms are passive or needlessly conventional with this important source of new business. They either take a wait and see approach, or they use old strategies that aren’t taking advantage of new technologies.
To really achieve the full benefits of referral marketing, you need to ensure that they’re proactive and dynamic. Tune in and find out:
The 3 step process to nurturing your referral network
15 practical ways to keep the referrals coming, including:
How to create a memorable experience for your client
Thanking your referral sources 3 times
Using Social Media: Linkedin, facebook company page, goog [...]