Peter Jesperson is currently the VP of Catalog Production at New West Records, but in the time I have known him he has escaped any nomenclature I would normally use for someone at a record label. The titles that come to mind are more like Chief Fanatic, or Senior Evangelist. To me these better describe the way he talks the work he does. Quite simply put, he is the most passionate music person I know. He exudes a wild enthusiasm and has a reverence for music as a craft unlike anyone else I have ever met.
Peter is widely known as one of the founders of the Minneapolis based label Twin/Tone Records that was in operation from 1977 until 1994. The label was home to such acts as The Replacements, Babes in Toyland, The Jayhawks, Soul Asylum and many more. Over the life of the label over 300 records by more than 100 acts were released.
In the late 90’s Peter joined New West Records, home to artists such as Kris Kristofferson, Delbert McClinton, John Hiatt and Dwight Yoakam. In his role in A&a