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  • 1 year ago
Digital Campaign Trends to Watch in 2018 with Gary Sherwood Resonate

Digital Campaign Trends to Watch in 2018 with Gary Sherwood Resonate

Gary Sherwood, VP Client Solutions-Politics and Advocacy, Resonate zeroes in on changing media habits of voters 18-49 and emphasizes the need to find the sweet spot for targeting niche audiences with tailored content on the right screen.  We also talk about the self-serve model, low barrier to entry and other factors that allowed Russian money to be spent on digital political ads in 2016. @ResonateTweets Resonate.com

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