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Building Blocks And Social Media Communities With LEGO - James Poulter (MDE253)

Building Blocks And Social Media Communities With LEGO - James Poulter (MDE253)

Minter Dialogue Episode #253

James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on.

Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my bi-weekly newsletter. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.

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