In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)
The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi. Actually, India is home to 122 major languages and 1599 other languages.
So, is there a need for digital media to cater more to our regional audience?
The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing AcademyContinue Reading →
The post DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA appeared first on FIR Podcast Network.