James Maioho is the author of Winners Give Up! which is a little play on words there. I think most people would stay that winners don’t give up, but in this case it’s giving up the baggage or things that you are holding on to that are holding you back from achieving the things you really want in life.
James Maioho is the author of Winners Give Up! Inspirational insights into the habits of accomplishing your personal goals. The book was a labor of hope and commitment to doing the things necessary to climb back from the abyss. It is the fulfillment of an inner need to inspire others who also want to be "the best possible version of themselves."