We welcome Lydsay Bayuk, Director of Product at Infusionsoft, to discuss their 2014 Small Business Market survey.
They surveyed nearly 850 American small businesses — half were Infusionsoft customers, half were people who had never used Infusionsoft. They worked with Audience Audit, a research provider that specializes in attitudinal segmentation, to craft a series of attitudinal questions in order to gain a deeper understanding of the modern small business.
The results were stunning — despite the many similarities in terms of gender, income, company size and more, we found dramatically different opinions about what it means to be a small business owner. They segmented them into four attitudinal—based profiles: Freedom Seekers, Passionate Creators, Struggling Survivors and Legacy Builders.