Chiropractic is hard enough to market well. Dr Shawn Dill has a marketing challenge that is harder than most. Let's break it down. We live in an allopathic world...but we have a vitalistic product. Okay...same for most of us. His clinics are Cash only...in the face of a public that make insurance premium payments and are fully expecting to be able to use their "entitlements". This is a growing subset of practice styles across the USA. Now....wait for it....his clinics are STRICTLY upper cervical. Occiput, C1, C2 - that's it. How do you master the messaging for that combination?! That is a serious marketing/messaging challenge. Listen-in and learn from a guy who has managed to master and replicate the process. Great stuff.