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  • 1 year ago
Tilt #12 Does This Brand of Chiropractic Have a Bigger Marketing Challenge than Most of Us?

Tilt #12 Does This Brand of Chiropractic Have a Bigger Marketing Challenge than Most of Us?

Chiropractic is hard enough to market well.  Dr Shawn Dill has a marketing challenge that is harder than most. Let's break it down. We live in an allopathic world...but we have a vitalistic product. Okay...same for most of us. His clinics are Cash only...in the face of a public that make insurance premium payments and are fully expecting to be able to use their "entitlements".  This is a growing subset of practice styles across the USA. Now....wait for it....his clinics are STRICTLY upper cervical.  Occiput, C1, C2 - that's it. How do you master the messaging for that combination?! That is a serious marketing/messaging challenge.  Listen-in and learn from a guy who has managed to master and replicate the process.  Great stuff.

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