David Andrew Wiebe discusses 20 ways to grow your podcast audience. If you are looking to increase your listenership, consider applying these 20 strategies.
How to Grow Your Podcast Audience
The 20 methods for podcast growth are outlined below:
Add value: provide valuable content for your audience.
Find a niche: be as specific as possible. Or, mix two niches together to come up with unique content.
Define your target demographic: carefully consider what their needs are. Try to create content that serves them and helps them.
Set goals: if you don't know where you're going, you can't get there. Period.
Promote your show: Cliff Ravenscraft recommends a 30% content 70% promotion ratio. You still have to make great content, but you need to figure out how to get your show out there.
Be entertaining: this is not college radio. Get comfortable talking.
Be enthusiastic: show some passion.
Prepare: be willing to spend as much time as it requires to prepare for each show.
Engage your co