I recently had the chance to chat with Matthew Moran, author, songwriter, and entrepreneur. You can check out his website here.
And we did cover quite a bit of ground, but I felt one of the key lessons from this interview was what Matthew shared about determining which opportunities are worth pursuing.
Although we as musicians do need to make sure we're getting compensated fairly whenever we perform, we also need to make sure we're seeing things from the perspective of venue owners too.
This also applies to marketing. There are some cases where exposure is a legitimate value-add, and we have to be willing to evaluate opportunities as they come, instead of giving a knee-jerk reaction to them the moment we hear words like "exposure".
Matthew also makes a great point about negotiating your own deals. Existing relationships can often be leveraged to create new opportunities. But in every instance, it all comes back to figuring out whether or not it's worth your time and effort.