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  • 3 years ago
#068: Email Marketing 101

#068: Email Marketing 101

In episode 68 of DAWCast: Music Entrepreneurship, I get into email marketing 101.

Even in these changing times, email continues to remain relevant, and will prove to be vital part of not only your marketing but also your artist retirement plan.

In this podcast episode, you'll find out what you need in order to get started.
In this episode, you will discover:

Why you need to find an email marketing tool for managing, building and sending messages to your list.
How to make sure your email messages don't land in spam folders.
Why you should take some time to set some basic goals for your email marketing campaigns.
Why you need to send emails to your fans on a regular basis.
How your call to action in every message is determined by your overall goal.
Why you need to keep your emails conversational in tone.
Why it's a good idea to learn about email marketing best practices.
Why trying to reinvent the wheel in email marketing can actually work against you.
Strategies that you can